A lot of businesses have websites on the www these days. And there are many more being posted to servers as the days go by. It is really amazing to look at them. Most of them are just fancy advertisements that are available on the web. To me this seems to be a waste of money and time, if the website is put up by a business that has products that it is trying to sell to a marketplace. Most of the owners of these sites do not understand that the visiblity of a website in the online marketplace is created by the same methods that are used to make your brick and mortar store visible to the marketplace on the street. Both of these have to be effectively promoted or advertised to the market, so that purchasers will know that they exist. Having a potential purchaser of your products know how to get to your store, where you will sell them quality products is very important. So also is it necessary for you to make a potential online purchaser of your products aware of the location of your website, and the quality products that are sold there.
No it is not the case that everyone who wants to buy a pen and pencil set will be able to find your website just because it is on the web. You must make your site friendly to the search engines by building it around keywords that online purchasers would use to look for your site. It seems like a lot of website owners do not understand that the promotion of their sites through the search engines is the effective way to get online customers.
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